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S Curves adapted with Moore/ Life Cycles

The framework in the picture combines the well established ‘S’ curve with ideas from Moore’s seminal work, Crossing the Chasm. The basic idea is that new ideas and new ways of thinking gain early enthusiasm but quickly fall away as they challenge established orthodoxy. Those ideas which manage to cross this chasm (the small dip at the start of each curve), then become the dominant idea for a period of time, before we start to exhaust their utility. This exhaustion creates the space for the next idea to come into play, but the very dominance of the old idea makes this very difficult (life cycles). Refer to links for full explanation.

SECI model

The SECI (Socialization, Externalization, Combination, Internalization) model is a model of the knowledge creating process to understand the dynamic nature of knowledge creation, and to manage such a process effectively.
There is a spiral of knowledge involved in their model, where the explicit and tacit knowledge interact with each other in a continuous process. This process leads to creation of new knowledge. The central thought of the model is that knowledge held by individuals is shared with other individuals so it interconnects to a new knowledge. The spiral of knowledge or the amount of knowledge so to say, grows all the time when more rounds are done in the model. SECI has always been challenged and Cynefin originated as a counter to SECI.


Attaching meaning to a narrative through use of a semi-structured tagging approach, created by the researche or through an emergent process using a sample of the population if enquiry is more general.

Social Complexity

Contemporary definitions of complexity in the sciences are found in relation to systems theory, where a phenomenon under study has many parts and many possible arrangements of the relationships between those parts. At the same time, what is complex and what is simple is relative and may change with time.

Social Network Analysis

At its most basic, SNA works by identifying the various individuals within a network and then proceeds to ask each of those individuals questions about their relationships with the other individuals in the network. Answers are typically scored on a numerical scale and the results plotted at different levels of significance in the form of a network chart that demonstrates the relationships that exists. Typically it identifies individuals who act as connectors within the network, boundary spanners who connect networks, information brokers and people who are peripheral to the network. The Method Social Network Stimulation was developed as an alternative for SNA.


The word swiftboating is an American neologism used to describe a political attack based on fabrication of the evidence


Symbiosis is an interaction between two organisms living together in intimate association or the merging of two dissimilar organisms.

Systems Dynamics to CAS

Most systems thinking approaches focus on defining an ideal future state, then seek to close the gap. This is seen in Porter's approach to strategy, BPR, Six Sigma and also Learning Organisation. These approaches also tend to focus firmly on changing individual behaviour - look at the books on competences, leadership behaviour etc.

Complexity thinking on the other hand, recognising that complex adaptive systems are not causal (in the common meaning of the term) but are dispositional in nature should focus on describing the present, then acting in that situated now to test and enable the evolutionary potential of the system in multiple parallel safe to fail experiments. Complex approaches should also focus on building collective capability through ritualised forms such as crews and network creation with techniques such as social network stimulation.

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