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Contextually Appropriate Perspectives

November 22, 2011  ·  By Zhen Goh

The Cognitive Edge approach highlight the importance of recognising that multiple perspectives exist within groups however homogeneous in appearance. The ability to draw out these varying perspectives, and provide a visualisation of these for effective comparisons of similarities and contrasts provides managers with cultural-navigational skills. The framework allows people to differentiate the perspectives and place them in the appropriate context, and to react to the context in the proper way. In the absence of contextual differentiation, people will do what is comfortable rather than what is appropriate.

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