Dave Snowden’s Blog

Light weight and then plain wrong

25 Feb 15 · 5:01 pm

Just to be clear, the opening picture is not intended to represent the human brain. Now in my wildest dreams I would not have believed it possible for anyone to assert it did, but that nightmare was realised today.   Having delivered a workshop on knowledge mapping yesterday I had the day to catch up on email and also to tune into the conference before speaking first thing tomorow.  I decided to go to the opening keynote by an Australian speaker which advertised itself as providing insight into the use of design thinking in intranet design.  In practice all it turned out to be was a parade of web sites that had won awards, supposedly to inspire us to greater things.   Now I can look at award winning sites on the web, I don't need to attend a reading aloud story session.  If I put the time in to hear a speaker I expect to know more about how it is done as well as the odd why; but nothing was offered beyond a Ladybird Guide to the Intranet.

I wasn't the only one dissapointed.  The first question was to ask where design thinking had come in and the questioner was fobbed off.  So I asked it again but more directly and was told I had asked a good question.   Now I tried that trick on an Austraian a decade or more ago and got the fast response: I didn't ask you to rate my question you pommie bastard, I asked you to answer...

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Guest Blog

Running SenseMaker® projects and Building signification frameworks - new courses announced

By Tony Quinlan  ·  6 Apr 15  ·  11:43 am

These courses are new this year - having run them in Europe, North America and Asia and got most of the kinks out, we’re now rolling these out in other regions.  They feature some theory on SenseMaker® and narrative research approaches, but emphasise practical aspects with plenty of examples from current projects and past experiences.


Who are these for?

  • People who’ve heard about SenseMaker® but need specific guidance what it would take to actually run one  
  • Consultants who want to supplement Cognitive Edge and narrative techniques with SenseMaker® to gain greater insight and to tap into larger volumes of people  
  • Market leaders who have already run an initial SenseMaker® and want advice on how to manage aspects differently the next time

If you’re looking to work with SenseMaker®, these courses will combine theory, exercises and examples from the field to increase your capacity to use SenseMaker® regardless of sector, topic or application.


An Introduction to Running SenseMaker® Projects

A one-day course combining theory, examples and exercises to guide people through the essential elements of a SenseMaker® course. It covers some of the key options and decisions needed for an effective project. The day is ideal for those who have overall...

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